When I think of fashion bloggers my mind always turns to the established bloggers with the massive designer wardrobes and professional photographers (I’m not going to name any bloggers but I think you get what I mean). I certainly don’t fit this description, my life is far from glamorous (in fact I’m sitting in my sweats with a cup of tea right now), I don’t have the designer wardrobe or anyone to take my pictures. As you all know for the last 6 months I’ve been living with a capsule wardrobe and have completely changed my attitude to clothes. So much so I don’t want that massive walk in wardrobe anymore, I’m quite content with my 37 piece wardrobe. Although I will admit I wouldn’t say no to the designer part, I’m still happy with my high street wardrobe. When I decided to change focus from lifestyle to more fashion I still thought of myself as a lifestyle blogger rather than a fashion blogger. Fashion bloggers post amazing outfits of the day with beautiful photography, more often than not wearing something new in each outfit. I was changing my wardrobe (and my blog) to try to stop my bad shopping habits and reduce the amount of clothes I was buying. I worried that showing the same pieces in loads of outfit posts would be boring and repetitive. I don’t have a particularly interesting style, in fact, I mostly live in my jeans, teamed with some kind of knitwear. Not very exciting or Pinterest worthy. I don’t have an amazing glamorous lifestyle with lots of exciting events to attend, and therefore lots of pretty outfits to share, nor do I have a unique style or lots beautiful vintage pieces.
I don’t do this full-time and have a life outside of this blog which requires me to dress in normal clothes. I can only imagine the looks/comments I would get if I showed up to work in a street style OOTD. I love high fashion blogs and bloggers with unique style because they offer some kind of escapism and inspiration. But at the same time, I want to see bloggers who have a similar style to mine, I want to see more everyday outfits from girls with everyday wardrobes. I don’t think you need that walk in wardrobe full of designer clothes to be a fashion blogger. Yes its great to see these wardrobes and look at beautiful clothes, but we also need to be able to relate to the bloggers we follow. I don’t know about you but I find it harder to relate to someone buying a new Chanel every other week than the blogger who shops in Topshop and H&M. I think fashion blogs should be a mix of the aspirational designer outfits and the normal outfits we can all wear in our everyday lives. We can have the high fashion blogs as well as the everyday high street fashion blogs.
The photography of big fashion blogs is always amazing, they shot in beautiful locations, often with a professional photography. I certainly don’t do that. I’m lucky if I can get my husband to agree to take of a couple of pictures for me. Shooting outfit posts in public is really awkward, I have an idea of the images I want, but my poor husband has no idea and he doesn’t enjoy it, which can lead to arguments (how many of you get into arguments over blog photos). Although we live just outside Edinburgh, it takes a while to get into town and finding a quiet street to get photos is hard. It would take up most of the day to get a couple of images of one outfit. And when you work full time, your weekends are very precious so this isn’t a good use of time. Yes, I suppose I could stand in front of the castle and look like all the other tourists getting their picture taken, but that’s not what blog photography is about. My husband also works away from home, which means I’m alone for half the month, so I need to find a way to get photos without him there. I’m just not confident enough to take a tripod out with me to get photos (maybe one day). I don’t have any budget or desire to hire a professional photographer. And as I said before the outfits are normally pretty boring so I would feel like I’m wasting their time.