Shopping for ethical fashion isn’t easy (read my thoughts on why I think it’s so tough to buy ethical fashion), it’s hard to know which brands are doing well and the ones to avoid. This is where these 3 incredibly useful directories come in. These directories pull together a list of ethical and sustainable brands in one place which you can refer back to time and time again.
I can’t believe I’ve only just discovered Project Just, this is an amazing website which lets you search for a well-known brand to assess how ethical or sustainable they are. Founded in 2015 by Natalie Grillon and Shahd AlShedhail Project Just aims to empower shoppers by providing them with all the information they need to make an informed decision. Project Just has a catalogue of 150+ fashion brands which they have researched and categorised based on; size and business model, transparency and traceability, social efforts, environmental efforts, innovation, intention, management behaviour and community. This is a seriously useful website, which you need to bookmark right now!
I came across Ethical Fair through the weekly #ethicalhour twitter chats and have found the site to be a valuable resource. Created by a self-confessed reformed fast fashion addict (I think we can all relate) as a way of organising all the resource they have found over the last couple of years. The criteria for inclusion in the directory varies depending on the company applying but includes those paying a fair living wage, using organic cotton and brands with certification from official bodies. Ethical Fair has done a really great job of pulling together a range of ethical brands (many of which are UK based).
Style with Heart aims to bring you beautifully crafted clothes and accessories that make you feel good as well as look good. Founded by Gillian Osrin who after 20 years in retail was saddened that fashion had become something with a sell by date. She created Style with Heart to show that style and sustainability can go hand in hand. Companies are carefully chosen based on their ethical and/or environmental principles, but not at the cost of beauty, quality or originality. Style with Heart features a wide range of ethical brands which are just as stylish (maybe more so) than the hight street.