The more I’ve learnt about ethical and sustainable fashion more I’ve come across the same misconceptions about it again and again. These myths which exist around the issue put many shoppers off, which is such a shame as there are so many great ethical brands out there. Ethical and sustainable fashion isn’t for a certain type of person, it’s for absolutely everyone. I will admit that before I started educating myself on the topic I believed some of these myths. These misconceptions about ethical and sustainable fashion simply aren’t true, and I wanted to do a little myth busting with you today.
Ethical Fashion is too Expensive
This comes up time and time again, whenever you speak about ethical fashion someone always says they can’t afford it. I think the real issue here is that fast fashion has skewed our sense of value. We now think that a £5 t-shirt is normal when in reality to it should cost way more than £5 to make a t-shirt. It’s our attitude towards cost and value which needs to change not the price of ethical fashion. Yes, it does cost more than Primark, but there is a reason Primark is so cheap. Ethical fashion is higher quality, longer lasting, better for the environment and the people who make it than fast fashion. So taking all of that into consideration ethical fashion is good value and not too expensive. Ethical fashion will always be about quality over quantity. Embracing ethical fashion means buying less and making it last.
Ethical Fashion is Unstylish
There is this misconception that all ethical and sustainable fashion is for hippies with quirky designs made out of hemp. This couldn’t be further from the truth. There is currently a huge ethical and sustainable fashion movement with hundreds of brands offering a wide range of styles to suit everyone. I recently read somewhere that ethical fashion is an ideology not an aesthetic (sorry I can’t remember where) which I think tackles this misconception perfectly. You can be ethical and sustainable no matter what your style is. Ethical brands like Reformation
, People Tree
, ASOS Eco Edit
, Matt & Nat
and Gather & See
have a massive range of styles so you are bound to find something for you (also note the price range).
Ethical Fashion is Hard Work
Shopping for ethical fashion does take a little more work than shopping for fast fashion on the high street, but it is by no means hard work. It is a little more difficult to find ethical fashion in a brick and mortar shop (unless you’re in a big city) but online shopping opens up a world of choice. For a start, you can find ethical and sustainable brands on ASOS in their Eco Edit, what could be easier than that. I mentioned a few large ethical brands above which you can easily purchase from online. A quick google search will also reveal thousands of options for purchasing ethical brands. You just have to put a little more effort in to find the brands, but once you know them it’s just as easy as shopping anywhere else.