Back in September, I made the decision to migrate this blog from Blogger to a self-hosted Wordpress site. The time was right for me to move Tartan Brunette and take the blog to the next level. I made the move myself rather than paying for a migration service to save a bit of money. This meant the move was very time-consuming and I ended up spending a whole weekend working on the site. But was all the time and effort worth it? I think so! I’ve been using WordPress for over a month now so have had time to get to know the new set up and experience some of the benefits of making the more. Today I wanted to share 5 reasons why I think moving from blogger to WordPress was a great idea.
1. Improved SEO
With blogger I did what I could to improve SEO, always filling in the search description for posts, using ALT tags on images etc. But I still didn’t rank high in search results. Since moving across to WordPress I’ve noticed a huge increase in my organic search traffic. Optimising blog posts is so much easier on WordPress. The first plugin I installed is Yoast SEO which I’d heard so much about but couldn’t use with Blogger. This plugin makes optimising posts so simple and easy, you just work your way through the checklist. I now focus on getting that green light before publishing any post.
2. Increased Traffic
This could be down to a combination of things but I’ve seen a massive increase in blog traffic since moving to WordPress. As I’ve already said the improved SEO is making a big difference. I’ve also had a big increase in traffic from Pinterest, not sure if the two are connected or not but this month Pinterest and Google have been my top referrals. Seeing the big increase in my Google Analytics really does make all that hard work feel worth it.
This may seem like a silly benefit but I find dealing with blog comments so much easier now. With Blogger replying to comments meant going into each post, with WordPress you can reply to all comments without having to go to the post. I’ve set mine up to moderate comments so now every time I log in I read through my comments, reply and approve them. So much easier than before and now I’m actually replying to everyone comments instead of leaving it for weeks because it was a hassle. The only annoying thing is I don’t have a spam filter set up so I’m getting an insane amount of spam comments (some of them are really laughable) but its just a case of marking it as spam and forgetting about it. I’ve heard a few spam filter plugins can sometimes mark genuine comments as spam so I’m wary of installing one.
4. Looks Professional
The site now looks so much more professional. Most of this is down to the template I’m using but I love that this now looks like a real website rather than another blog. The possibilities for changing and developing the site are endless with WordPress. And whilst I don’t have the skills right now as I gain more confidence I know I’ll be able to make any adjustments to the site I want. Definitely feel prouder telling people about my website now as it looks so good. Having a professional looking site is more appealing to brands for collaboration and makes reading it a more enjoyable experience.
5. I Own My Blog
This was one of the main deciding factors on whether or not to take the blog self-hosted. When using Blogger Google has control over your blog and your content, you never really own your site. This means that Google could remove your site at any time or close Blogger leaving you with nothing. As a self-hosted site, I now own my blog and have full control over it. This is a little more responsibility and I no longer have Google’s security keeping my content safe but for me owning my content is more important. I think a big part of taking a blog to the next level is taking control over your site