Using Pinterest To Grow Your Blog Part One

Creating a Killer Pinterest Profile

Using Pinterest to Grow Your Blog Part One Creating a Killer profile which attracts your ideal audience, makes them follow and turns them into fansBack in December, I shared the ways I grew my blog in 2016. In this post, I mentioned how I used to Pinterest to grow traffic to my blog. Many of you asked for a separate post on how to use Pinterest to grow your blog so here it is. I’ve decided to split this post into 2 parts the first part today is all about creating a killer Pinterest profile which will attract your audience.

Define Your Audience

Before you make any changes to your profile, take a couple of minutes to think about your audience. Think about the kind of people who read your blog and who you want to attract. Who is it you create content for? When you have a picture of your ideal reader and want they are searching for you can tailor your Pinterest profile to attract them.

Create a Bio to attract your ideal audience

Now you have a clear idea of who you are creating content for its time to create a bio which attracts them. Use a picture of you instead of a logo. People like to feel like they’re interacting with a real person so show your face. I just use the same picture across my social media to keep a consistent feel.

For the bio section of your profile your need to convince people to follow you in only a few lines. This is much easier said than done. Avoid telling people about yourself and focus on what you can do for them. Tell them what you do and how that helps them. Don’t bother saying things like where you’re from and how many pets you have. Keep it focused on your ideal reader. You may also want to include a call to action. For example asking them to sign up to your email list or to visit your blog. And it goes without saying that you should have a link to your website there.

Using Pinterest to Grow Your Blog Part One Creating a Killer profile which attracts your ideal audience, makes them follow and turns them into fansIn my bio, I explain how I can help you to integrate capsule wardrobes into your lifestyle and my call to action is to visit my website for advice.


I blog about integrating capsule wardrobes into your lifestyle without the overwhelm. Visit my blog for simple, honest, to the point and helpful advice.


Create On-Brand Boards

Using Pinterest to Grow Your Blog Part One Creating a Killer profile which attracts your ideal audience, makes them follow and turns them into fansOnce you have a bio which will attract your ideal reader it’s time to make sure all your boards are on-brand. Think of your Pinterest boards like categories on your blog and try to have a board to fit with every blog category. Think about your ideal reader and the kinds of things they search for. Create boards on these topics. All of your boards should fit in with your niche and relate back to your blog. So, if you blog about food keep all your boards related to food.

If you want to keep using Pinterest for personal searches just make those boards private. For example, I have a board for recipes which I keep secret because I don’t search recipes on my blog. Keep thinking back to your ideal reader and want they are searching for when creating your boards.

Make sure all your boards have simple straight forward names which are searchable. You can use the Pinterest search function to help you name your boards. Type in the topic of your board to the search bar and Pinterest will generate search options for you. You can also look at trending topics and create boards based on them.

Using Pinterest to Grow Your Blog Part One Creating a Killer profile which attracts your ideal audience, makes them follow and turns them into fansPin, Pin, Pin

Once you have around 15-20 boards which are relevant to your niche it’s time to fill them up. I like to work on one board at a time. I search for that topic and go on a pinning spree to fill up new boards quickly. I also make sure I follow relevant pinners so my feed is full of relevant content. This makes it easier to keep boards full when you are short on time.

I like all my boards to have at least 50 pins so there is plenty of content for my audience. Remember that you can search for boards on Pinterest and people aren’t going to bother clicking on a board with only 5 pins in it.

Find out how to create a killer Pinterest profile which will attract your ideal audience and create raving fans

You need to be really active on Pinterest to keep attracting people to your profile. There is lots of different advice on how many pins you should be pinning each day. I think it’s up to you how many but I suggest aiming for around 50 -100 pins daily. Now you don’t have to go onto Pinterest every day to do this. Although if you wanted to it’s actually pretty easy to find 50 pins. You could probably do this in about 15-20 minutes. Another option is to use a scheduler like Tailwind or Boardbooster. I use Boardbooster and love their looping feature which repins older pins back onto your boards. This keeps all your boards active even if you don’t have time to add new content.

Pinterest can be a huge source of traffic for your blog. Find out to use Pinterest to Grow Your Blog in this 2 part series. Click through to read part one and learn how to create a killer Pinterest Profile which will attract your ideal audience, make them click follow and turn them into fans

19 Comments

  1. February 6, 2017 / 4:39 pm

    This post was SO helpful. I’ve just switched up so many things on my Pinterest profile now. I realised that I’ve got so many irrelevant boards that should be made private, and that the order of my boards was so rubbish. Thank you!

    Steph – http://www.nourishmeblog.co.uk

    • Jen
      February 7, 2017 / 2:01 pm

      Happy to help. Mine was the same so many boards I started which have nothing to do with my blog, discovering secret boards makes all the difference

  2. February 6, 2017 / 7:28 pm

    Just re-inventing my pinterest as we speak- thanks of the advice Jen!

  3. February 6, 2017 / 7:39 pm

    Really helpful post Jen, thank you! I only recently started getting back into Pinterest but need to sort my boards, then up my game. I might not get to be as proficient as you, but I’m trying to schedule different timetables re my blogging. I’m currently struggling with health, home & blogging so I just need to prioritise.
    Interesting and so helpful, must take tips on board & get rear in gear, lol!
    H x

    • Jen
      February 7, 2017 / 1:58 pm

      It’s tough as every platform takes so much effort. I’ve found Pinterest the easiest to grow as I can sit a pin away in the evening in front of the telly.

  4. February 6, 2017 / 9:32 pm

    Really insightful! I’m trying to utilize Pinterest and Instagram more for my blog growth at the moment, I find even being more active has helped x

    • Jen
      February 7, 2017 / 1:56 pm

      Being active makes such a difference doesn’t it x

  5. February 6, 2017 / 9:36 pm

    I’ve been getting back into Pinterest recently, and I am really enjoying it. It’s so much fun finding inspirational photos, and it also helps with boosting creativity! Nothing wrong with that! x

    Hilary | The Beauty Collective

    • Jen
      February 7, 2017 / 1:55 pm

      Love Pinterest for ideas and cheesy quotes. My ‘secret’ boards are full of this kind of stuff.

  6. February 7, 2017 / 12:08 am

    This approach is new to me, I played around with pinterest for a while but haven’t found the ‘right formula’ to it. Thanks for the tips.

  7. Caroline
    February 7, 2017 / 7:27 am

    So helpful Jen.
    I’m just getting into Pinterest and need all the help i can get.
    Made some changes to my profile and boards, thank you!
    Struggle to pin that much, but going to try harder. 🙂

    Caroline.x
    http://www.carolineelgeywhite.com

    • Jen
      February 7, 2017 / 1:54 pm

      I ‘pin’ while watching the telly at night find I can get all my pinning done without too much effort that way. x

  8. February 7, 2017 / 8:25 pm

    You’ve inspired my to tidy my Pinterest up a bit and hide boards to make it “cleaner”

  9. February 10, 2017 / 9:12 am

    I’ve only just heard about Tailwind and I’m really interested in giving it a go! I might have to spend this weekend devoted to Pinterest lol x

  10. February 16, 2017 / 7:47 pm

    Great post! I was so really into Pinterest a few years back, but don’t do nearly as much with it anymore. I’m having a look at my boards tonight, to figure out what I should set as private. Thanks for sharing!

  11. February 18, 2017 / 10:51 am

    Fab post! I’ve spent the morning reorganising my boards, refreshing my bio and getting all pinteresty and this post has given me all the inspiration and information to give my account a good overhaul!

    Emma | HarmonyBlaze.co.uk

  12. February 22, 2017 / 8:19 pm

    I’ve done so many Blogging courses and a special Pinterest course, and this is the first one that makes sense! Thanks for sharing. Really enjoy your insights.

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